Lil Nas X has joined forces with American fast food chain Taco Bell and has been appointed as Chief Impact Officer for the restaurant, which is 'a newly created honorary role that will allow him to collaborate on the brand experience from the inside out'.

The partnership accompanies the lead-up to the American rapper's new album Montero, as he reflects on his history as a former Taco Bell team member, and 'as part of his new role, Lil Nas X will support the Taco Bell Foundation's mission and help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions'. CEO of Taco Bell, Mark King, commented 'Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans - including its people. This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people'.